Director of Brand Management

$150,000.00 - $175,000.00 

Contact Information: Casey Ryan - casey.ryan@curiowellness.com,  

At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards. 

Be bold. Be exceptional. Be well. 

At Curio Wellness, we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards.

Be bold. Be exceptional. Be well.

Please note: This position involves working with plant material, which may include exposure to pollen, allergens, and other plant-related substances. We recommend that applicants with known plant allergies or sensitivities consult with a healthcare professional before applying for this position.

SUMMARY: We are looking for a strategic, consumer-obsessed Director of Brand Management to lead the growth of our Best-Self Collection of condition-specific cannabis products. The ideal candidate brings a strong foundation in traditional CPG brand building—across insights, innovation, marketing, and go-to-market strategy—combined with the curiosity and agility to thrive in a dynamic, highly regulated environment.

This leader will own brand strategy, positioning, and integrated marketing execution, as well as influencing innovation roadmaps. As a key voice at the intersection of consumer, product, and sales teams, you will drive brand equity, consumer loyalty, and revenue growth across channels.

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following. Other duties may be assigned.

Brand Strategy & Positioning

• Develop and steward long-term brand strategies rooted in consumer insight, market trends, and competitive differentiation.

• Translate brand strategy into actionable annual plans including communications, product development, and channel execution.
• Ensure consistency in brand voice, tone, visual identity, and positioning across all touchpoints.

Innovation & Product Portfolio

• Own and brand portfolio strategy in collaboration with Product Innovation, Sales, and Compliance.
• Lead concept development, validation, packaging strategy, and go-to-market planning for new product launches.
• Optimize existing SKUs for performance and consumer relevance.

Consumer & Market Insights

• Champion a data-informed approach by leveraging syndicated data, consumer research, and in-market performance to inform decision-making.
• Identify and size market opportunities; assess brand health and campaign effectiveness.

Go-to-Market Leadership

• Collaborate with Sales, Retail, and Field Marketing teams to ensure brand strategies are executed with excellence at the shelf and in digital environments.
• Drive cross-functional alignment for launch plans and brand activations.
• Guide performance marketing, content, and experiential efforts to reflect brand objectives and drive conversion.

Team & Budget Management

• Lead and mentor members of the cross functional to build a high-performing team.
• Manage brand budgets, ensuring ROI-positive decision-making and efficient resource allocation.

Regulatory & Category Leadership

• Partner with Compliance and Legal to ensure marketing programs, packaging, and claims meet state-specific cannabis regulations.
• Serve as a brand steward in helping to shape responsible cannabis communication practices.

QUALIFICATIONS:

• 8–12 years of progressive experience in brand management or marketing at a CPG company. Experience in the Health & Wellness space preferred and general cannabis knowledge a plus but not required
• Proven success in building brands, launching products, and owning P&L responsibilities
• Strong analytical and financial acumen; ability to translate data into actionable brand strategy
• Exceptional leadership, communication, and cross-functional collaboration skills
• Experience leading consumer research, segmentation, and brand tracking
• Comfortable navigating ambiguity and working in a high-growth, entrepreneurial environment

Preferred Qualifications:

• Background in highly regulated categories (e.g., alcohol, supplements, OTC, pharma)
• Exposure to retail, wholesale and DTC business models
• Familiarity with marketing in constrained media environments (e.g., limited digital advertising options)

EDUCATION:

Bachelor’s degree in Marketing, Business, or related field required; MBA preferred

PHYSICAL DEMANDS:

Ability to lift up to 50 pounds. 

Ability to stand, walk, and bend for extended periods. 

Comfortable working in a secure, regulated environment. 

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.