Retail Marketing Manager

• Own the market plan. Build quarterly, monthly and seasonal marketing plans that grow traffic, revenue and repeat visits.
• Lead promotions. Own the promotional calendar. Work with Retail Operations so every offer fits inventory and store needs.
• Bring campaigns to life in-store. Set the direction for signage, displays and educational materials, and make sure store teams know what’s coming and how to execute it.
• Create events that drive traffic. Plan and lead in-store events and activations, from concept through results.
• Turn data into action. Use POS and retail data, plus competitor activity, to see what’s working and recommend what’s next.
• Be the connector. Give Digital, Brand, Creative and Marketing Operations clear briefs and requirements so retail priorities get executed well.
• Develop talent. Where assigned, coach and manage a Retail Brand Ambassador who supports events and in-store programs.
• Other duties as assigned

Supervisory Responsibilities:

Required

• 6+ years of progressive marketing experience in retail, CPG, hospitality or another consumer-facing business
• A track record of programs that grew retail traffic, revenue or engagement
• Strong command of promotional strategy, retail seasonality and consumer behavior
• Comfort using POS and retail data to measure results and make recommendations
• Experience partnering with store operations or multi-location teams
• Clear, concise communication and the ability to influence without direct authority
• Bachelor’s degree in marketing, Business, Communications or a related field preferred, or equivalent experience

Preferred

• Multi-location retail experience, cannabis or other regulated-industry experience, and people-leadership experience.

Physical requirements and work environment

• Regular travel within your market to visit stores and track competitors. Some events outside standard hours. Must be able to lift up to 50 pounds, stand for extended periods, and work in secure, regulated cannabis retail settings. Candidates must be 21 or older.

Why Curio?

We offer a comprehensive benefits package designed to support your health, well-being, and professional growth:

• 401(k) with company match up to 4%
• Medical, dental, and vision insurance through CareFirst (company pays 80% of employee premiums)
• Health Savings Account (HSA)
• Free mental health support
• Free telehealth services
• Generous paid time off: 120 hours of PTO plus 3 floating holidays
• Paid sick time
• 8 company-paid holidays
• Paid parental leave
• Dependent Care Flexible Spending Account (FSA)
• Career development program
• Employee Discount (up to 40% discount products at Far & Dotter dispensaries)
• Tuition reimbursement
• Pet insurance