Senior Financial Analyst

$100,000.00 - $115,000.00 

Contact Information: Casey Ryan - casey.ryan@curiowellness.com,  

At Curio Wellness we empower people to thrive by adapting plant nature to human nature. We are committed to transforming the conversation around cannabis, fostering a deeper understanding of its benefits, and ensuring that every product we offer meets the highest standards. 

Be bold. Be exceptional. Be well. 

The Senior Analyst, FP&A provides critical financial and operational insight across a vertically integrated cannabis business spanning cultivation, manufacturing, wholesale, and retail. This role supports commercial decision-making through competitive market intelligence, sales forecasting, and demand planning and leads core budgeting, forecasting, and performance analysis processes. The ideal candidate brings strong analytical capability, business acumen, and the ability to navigate a rapidly evolving, highly regulated industry.

ESSENTIAL DUTIES AND RESPONSIBILITIES: include the following. Other duties may be assigned.

Management Reporting & Analysis

• Prepare monthly/quarterly financial performance packages for senior leadership, providing variance analysis and KPI insights across key cost centers and business units.
• Lead components of the annual budget, long-range plan, and monthly/quarterly forecast processes across cultivation, manufacturing, wholesale, and retail channels.
• Identify emerging operational or market-driven risks and opportunities, including price compression, category shifts, competitive disruption, and regulatory changes.
• Translate analytical findings into clear, actionable recommendations.

Competitive Market Landscape Analysis

• Monitor cannabis market trends, competitive activity, category performance, pricing movements, consumer demand shifts, and regulatory developments across key markets.
• Conduct wholesale and retail market-share analyses using internal and external data sources (e.g., Headset, BDSA, state regulatory data).
• Benchmark competitive pricing and product assortment; identify strengths, vulnerabilities, and whitespace opportunities.
• Integrate market trends and competitive insights into forecasts, business reviews, and strategic planning.

Sales Forecasting and Demand Planning

• Build and maintain sales forecasting models for both wholesale and retail channels, incorporating volume, price/mix, strain mix, margin dynamics, and promotional plans.
• Monitor in-period sales trends, category performance, competitive actions, and retail traffic patterns to update forecasts and identify variances.
• Provide data-driven guidance to Sales leadership on channel targets, account performance, and pricing strategies.
• Develop and refine demand forecasts by integrating sell-in (wholesale), sell-through (retail), production schedules, inventory availability, and market trends.
• Support S&OP processes, ensuring operational readiness and alignment to sales forecasts, inventory health, and regulatory constraints.

Business Partnership

• Act as a financial partner to leadership across Cultivation, Manufacturing, Retail, Sales, and Product.
• Assist in pricing decisions, promotional planning, and SKU portfolio optimization.
• Provide ad-hoc financial insight to support operational performance management, strategic planning, and regulatory compliance.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• 3–6 years of experience in FP&A, corporate finance, or analytical roles; cannabis, manufacturing, CPG, retail, or agriculture experience strongly preferred.
• Strong financial modeling skills with expertise in Excel; experience with FP&A tools beneficial.
• Demonstrated capability in forecasting, market analysis, demand planning, or sales analytics.
• Ability to operate effectively in a fast-paced, dynamic, and highly regulated industry.
• Strong communication skills with the ability to translate complex information into clear insights for business partners.
• High attention to detail and ability to manage multiple priorities.

Key Competencies

• Cannabis industry and regulatory awareness
• Analytical rigor and insight generation
• Market and competitive intelligence capability
• Operational and commercial partnership
• Strategic thinking and scenario analysis
• Ownership, initiative, and a continuous improvement mindset

Why Join Us

• High-impact role with visibility to senior leadership across a vertically integrated cannabis organization.
• Opportunity to shape the company’s financial strategy, market intelligence capabilities, demand planning processes, and category-level performance insights.
• Collaborative, growth-oriented environment with opportunities for advancement in a rapidly evolving industry.

Supervisory Responsibilities:                                              

This position has no direct supervisory responsibility for others. 

Education and Experience:                                                    

Bachelor’s degree in Finance, Accounting, Economics, or related discipline; MBA or CPA preferred.

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

Maryland: As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which includes providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.

Curio Wellness is an Equal Opportunity Employer Curio Wellness is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Must be 21 years old.

As a condition of employment, all Curio Wellness employees must comply with the State of Maryland requirements which include providing a copy of your fingerprints in the required format and consenting to an FBI Background Check.